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GE Capital Retail Bank Announces New Agreement to Provide Credit Card Program for Toys“R”Us

January 31, 2012

Long-term agreement builds growth for GE Capital in core US retail card business

STAMFORD, Conn. and WAYNE, N.J. - January 31, 2012 - GE Capital Retail Bank today announced a definitive multi-year agreement to provide the consumer credit card program in the United States and Puerto Rico for Toys“R”Us, the world’s leading dedicated toy and juvenile products retailer. GE Capital’s Retail Finance business, the operating entity that provides financial solutions to retailers to help grow their customer sales, will manage the Toys“R”Us relationship and service the account.

The Toys“R”Us credit card program, which launches in June 2012, will include a private label credit card and a co-branded card, providing qualifying cardholders with benefits and convenience, as well as the opportunity to earn special rewards for purchases made at any one of the 879 Toys“R”Us and Babies“R”Us stores nationwide or online at Toysrus.com. GE Capital’s Retail Finance business works with retailers to provide financial solutions to their end customers that help build the retailer’s business. As part of the deal, GE Capital Retail Bank will also acquire the existing card program assets of approximately $900 million from JP Morgan Chase. Financial terms were not disclosed.

“This portfolio acquisition broadens our U.S. retail credit card programs with a respected retailer. The transaction, which we expect to close in the second quarter of 2012, will build growth for GE Capital in its high performing, core retail finance business. We look forward to working with the Toys“R”Us team,” said Margaret Keane, CEO and president of GE Capital’s Retail Finance business.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and juvenile products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 879 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 600 international stores and over 150 licensed stores in 35 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including Toysrus.com, Babiesrus.com, eToys.com and FAO.com, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Toysrusinc.com. Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at Facebook.com/Toysrus, Facebook.com/Babiesrus and Facebook.com/FAO and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About GE Capital’s Retail Finance business
GE Capital’s Retail Finance business is among the country’s most successful retail lenders, with more than 75 years of experience in consumer financing. The business, which originates loans as a unit of GE Capital Retail Bank, provides customized credit programs to retailers and consumers in the United States and Canada that help drive sales. This includes private label and bankcard credit programs to major national, regional and independent retailers in the U.S., as well as private label credit programs, promotional and installment lending, bankcards and financial services for consumers through dealers; contractors; manufacturers; healthcare practices; and service providers across nearly 20 industries. More information can be found at www.gogecapital.com and twitter.com/GoGECapital.

GE Capital is one of the world’s largest providers of credit. For over one million businesses, large and small, GE Capital provides financing to purchase, lease and distribute equipment, as well as capital for real estate and corporate acquisitions, refinancings and restructurings. For our 100+ million consumer customers, GE Capital offers credit cards, sales finance programs, home, car and personal loans and credit insurance. For more information, visit www.gecapital.com or follow company news via Twitter @GECapital.

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at www.ge.com.

Contact Information

Dori Abel
Name
Dori Abel
Job Title
Division
GE Capital Retail Finance
Phone
203-585-6702
Fax
Mobile
Email
dori.abel@ge.com