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GE Capital Retail Bank and City Furniture Renew Credit Program

March 6, 2012

Builds on 22 Years of Successful Financing Options for Florida’s Leading Furniture Retailer

GE Capital Retail Bank has announced a multi-year agreement to continue providing financing for customers of Florida’s top-selling furniture retailer, City Furniture. GE Capital’s Retail Finance business, the operating entity that provides financial solutions to retailers and dealers to help grow their customer sales, will continue to manage the City Furniture relationship and service the account.

The City Furniture credit card program, which originated in 1990, provides approved consumers with flexible financing options such as extended-term financing and access to enhanced online account management tools. Customers can use their City Furniture credit card at any store location for purchases of home furnishing products, including mattresses, outdoor furnishings, and dining and living room furniture. With 15 City Furniture and nine Ashley HomeStores showrooms, the furniture retailer is one of the fastest-growing in the Southeast.

“GE Capital has been a key partner, playing an integral role in our growth over the years,” said Garry Ikola, senior vice president of Sales for City Furniture. “They’re expertise and support has been important to our evolution, expansion and ability to continue delivering a great customer experience.”

For more than 75 years, GE Capital’s Retail Finance business has provided billions of dollars in consumer financing through more than 200,000 small- and mid-sized businesses throughout the United States. GE Capital is a leading provider of consumer credit in the Home Furnishings industry, where it has operated for more than 60 years.

“For nearly two decades, we’ve had the opportunity to work with City Furniture to build their business and enhance the options they provide their customers,” said Rob Krause, vice president, Home Furnishings, for GE Capital’s Retail Finance business. “We’re proud to continue this journey and bring new programs, tools and technology to their stores.”

About City Furniture
City Furniture began as Waterbed City in 1971 by founder, Kevin Koenig, who made the bed frames by night and sold them by day. Today, there are 15 City Furniture and nine Ashley HomeStores showrooms in Southern Florida, offering same-day delivery seven days a week, on product lines that include living and dining room options, outdoor furnishings, wall units, home theatre, and ready-to-assemble furniture. City Furniture also supports more than 25 local and national charities, schools, and other non-profit organizations. For more information, visit

About GE Capital’s Retail Finance business
GE Capital’s Retail Finance business is among the country’s most successful retail lenders, with more than 75 years of experience in consumer financing. The business, which originates loans as a unit of GE Capital Retail Bank, provides customized credit programs to retailers and consumers in the United States and Canada that help drive sales. This includes private label and bankcard credit programs to major national, regional and independent retailers in the U.S., as well as private label credit programs, promotional and installment lending, bankcards and financial services for consumers through dealers; contractors; manufacturers; healthcare practices; and service providers across nearly 20 industries. More information can be found at and

GE Capital is one of the world’s largest providers of credit. For over one million businesses, large and small, GE Capital provides financing to purchase, lease and distribute equipment, as well as capital for real estate and corporate acquisitions, refinancings and restructurings. For our 100+ million consumer customers, GE Capital offers credit cards, sales finance programs, home, car and personal loans and credit insurance. For more information, visit or follow company news via Twitter @GECapital.

GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company's website at

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Cristy Williams
Cristy Williams
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