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GE Healthcare and PDC expand offering of GE Caring MR Suite for Extremity Optima 430s MR scanner

November 29, 2012

Categories:
Magnetic Resonance Imaging

Innovative MR patient environment now accepts iPad and iPod content

CHICAGO – November 29, 2012 Today at RSNA 2012, GE Healthcare (NYSE: GE) introduced an expansion of the line of Caring Magnetic Resonance (MR) Suites, built by PDC, that now includes designs specific to GE’s Extremity Optima 430s MR scanner.

The Caring MR Suites reflect GE MR's award-winning themes of its wide bore MR family, and include the 'caring hands' design philosophy featuring lighting, interior décor, scenery and music. Patients can choose a theme from 16 artfully selected combinations of mood-lighting, visual scenery, and musical backgrounds before they undergo an MR exam. This gives them control over their environment, and allows them to calm down. The Caring MR Suite was successfully introduced at last year’s RSNA with GE MR’s wide bore Discovery MR750w and Optima MR450w systems.

For all 2013 editions of the Caring MR suite, patients can bring their own iPad and iPod content and select videos, photos, or music from their personal collection to be played during the MR exam. The content can be displayed on the high resolution LED screens placed in the ceiling or as window in the MR suite. Furthermore, a novel version of the Caring MR suite has been developed specially for the Optima 430s extremity scanner, rendering the MR exam into a more relaxing and stress-free experience.

“GE is very serious about Humanizing MR,” says Jacques Coumans, Chief Marketing Officer of GE MR. “We believe that patients who feel at ease during the MR exam because they can influence their experience will be more cooperative and require less rescans. And now with the introduction of the revolutionary technology, 510(k) pending Silent Scan*, the noise levels during types of scans will be near ambient levels, allowing the patient to relax even more.”

From the drastic reduction of acoustic noise of the scan to increasing the size of the bore and decreasing the weight of the coils, in combination with the innovative elements of the Caring MR Suite, GE Healthcare is focusing on the patient to Humanize MR.

Trademark of the General Electric Company.

*Silent Scan is 510(k) pending at U.S. FDA and not available for sale.

GE Healthcare at RSNA 2012

Each year in Chicago, the conference of the Radiological Association of North America (RSNA) provides a forum for showcasing the latest innovations in medical imaging. If you are attending the conference, please visit GE Healthcare at booth number 5433 in McCormick Place south hall. Throughout the week of the event, GE Healthcare will distribute news and information using these digital platforms:

· Digital press kit: newsroom.gehealthcare.com/press-kits/ge-healthcare-at-rsna-2012

· Twitter: @GEHealthcare and hashtag #GEWorks

· YouTube channel: www.youtube.com/gehealthcare

· Flickr: www.flickr.com/people/gehealthcare

· Instagram: instagram.com/generalelectric

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About GE Healthcare
GE Healthcare provides transformational medical technologies and services that are shaping a new age of patient care. Our broad expertise in medical imaging and information technologies, medical diagnostics, patient monitoring systems, drug discovery, biopharmaceutical manufacturing technologies, performance improvement and performance solutions services help our customers to deliver better care to more people around the world at a lower cost. In addition, we partner with healthcare leaders, striving to leverage the global policy change necessary to implement a successful shift to sustainable healthcare systems.

Our “healthymagination” vision for the future invites the world to join us on our journey as we continuously develop innovations focused on increasing access and improving quality and affordability around the world. Headquartered in the United Kingdom, GE Healthcare is a unit of General Electric Company (NYSE: GE). Worldwide, GE Healthcare employees are committed to serving healthcare professionals and their patients in more than 100 countries. For more information about GE Healthcare, visit our website at www.gehealthcare.com. For our latest news, please visit http://newsroom.gehealthcare.com.

Media Contact

Amanda Gintoft

GE Healthcare
Amanda.Gintoft@ge.com

+1 414 412 7062

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Benjamin Fox
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Benjamin Fox
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Division
GE Healthcare
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+1 414 721 4013
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Mobile
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Benjamin.Fox@ge.com