19 February 2008
GE Money and Merillat Cabinetry Brand Install New Consumer Financing Program
KETTERING, Ohio — GE Money and Masco Builder Cabinet Group (MBCG) announced today a new multi-year relationship to provide financing to homeowners purchasing MBCG’s Merillat brand of cabinetry.
The program is being offered through GE Money’s Sales Finance unit and includes two financing options: GE Money’s PROJECTLINESM PLUS program, which provides revolving credit terms; and the PROJECTLOANSM program, which offers homeowners an installment loan financing option.
“Choosing the right cabinetry for your home can be daunting,” said Nick Ritota, manager of Merillat Masterpiece business development for the Merillat brand. “Offering an easy financing solution simplifies the payment process, so our customers can spend their time and selecting cabinetry and creating a design layout that will add beauty and organization to their homes.”
Both programs, which offer simple paperwork, competitive rates and promotions, as well as no prepayment penalties, are available through Merillat’s nationwide network of professional kitchen and bath dealers. Consumers can also apply for financing at www.merillat.com. Either program can be used to purchase from any of the cabinetry lines offered by Merillat cabinetry.
When selecting cabinets, Ritota recommends homeowners work with a professional who can answer questions and offer ideas about finding the right solutions for individual needs and styles. Additional tips include balancing design with functionality and doing research on the many styles available to achieve the perfect layout design suitable for individual tastes and preferences.
“Merillat offers superior products that let homeowners create convenient, stylish storage solutions,” said Bruce Christensen, vice president and general manager, Home Improvement industry, GE Money – Sales Finance. “Now homeowners can take advantage of the new Merillat credit program to finance their home improvement projects easily and conveniently.”
About Masco Builder Cabinet Group (MBCG)
Based in Adrian, Mich., the MBCG is the parent company of two nationally recognized cabinetry brands, Merillat and Quality Cabinets. The company has 11 manufacturing plants and more than 15 branches/service centers located throughout the United States. Offering unmatched selection of stylish, high-quality products at a variety of price levels, its cabinetry is favored by builders, dealers and distributors throughout North America.
Merillat was recently featured in John Ratzenberger’s Made in America television program. The company is also the primary cabinetry sponsor of the 2007 Renewed American Home. Merillat is proud to be a Diamond Sponsor of the National Association of Home Builders, Women’s Council, a member of the NAHB National Council of the Housing Industry, Color Marketing Institute and the National Kitchen and Bath Association. A leader in environmental stewardship, MBCG has been certified ISO 14001 and granted an Environmental Stewardship Program certificate by the Kitchen Cabinet Manufacturers Association.
About GE Money
With more than $190 billion in assets, GE Money, a unit of General Electric Company (NYSE: GE), is a leading provider of credit services to consumers, retailers and auto dealers in approximately 55 countries around the world. GE Money, based in London, UK., offers a range of financial products, including private label credit cards, personal loans, bank cards, auto loans and leases, mortgages, corporate travel and purchasing cards, debt consolidation and home equity loans and credit insurance. More information can be found at www.gemoney.com. GE Money’s Sales Finance unit, based in Kettering, Ohio, provides private label credit card programs, marketing, installment lending and financial services for national and regional retailers, dealers, manufacturers and service providers in more than 20 industries including: sporting goods, outdoor power equipment, home improvement, powersports, automotive, recreational vehicles, consumer electronics and appliances, home furnishings, floor covering, marine, music, jewelry and luxury goods, and health care.
For more information contact:
Cristy Williams, GE Money, (678) 518-2596 or cristy.williams@ge.com
